Email: info@byrneconroy.ie Phone: 01 4290004

Strategic Marketing Services

marketing We have a range of expertise in Trade Sales and Marketing, Mobile Content Marketing, Viral and Method Marketing.

We specialise in the provision of the following strategic marketing services:

Direct Sales & Marketing

Increasingly, direct routes to market, localisation and direct selling are re-emerging in terms of delivering customer reach, sponsorship, marketing and sales objectives for Irish business. Where up to recently marketing budgets were in the majority consumed by the traditional media such as television, radio and press, clients are now looking at viral, retail, commercial, mobile and affinity marketing.

We have completed work for Smart Telecom and Setanta Sports in this area.

Our service suite includes;

  • Industry & Market reports
  • Assessment of direct routes to market
  • Direct retail sales, viral, mobile and affinity marketing strategies
  • Qualitative and Quantitative Market Research

If you would like more information on this aspect of our service, please contact marketing@byrneconroy.ie

Consultation for Mobile and Content marketing

Mobile penetration in Ireland has now reached 100% in what is an increasingly competitive market-place year on year. Last year alone the four networks in Ireland spent close to €45 million on advertising in the battle for the hearts and minds of consumers.

In addition to the traditional voice and text revenues, new opportunities are opening up with video, pod-casting, music and wall-papers. Through Vodafone live! and i-mode traditional media are developing content to generate additional revenues, extend customer reach and recruit new users.

Our suite of services includes:

  • Customer proposition development and assessment
  • Business planning
  • Mobile Content Rights negotiations
  • Mobile Operator negotiations

If you would like more information on this aspect of our service, please contact marketing@byrneconroy.ie

 

Our services

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Retail Location Services

The landscape of Irish retailing is changing dramatically. Cities and towns around the country have been transformed in recent times with the emergence of out of town retail parks and malls.

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Strategic Consulting Services

Our strategic consulting services are designed to assist your organisation to put the right business ideas into action.

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The Business of Sport Services

Sport in Ireland is being commercialised like never before. Corporate Ireland is capitalising on the opportunities that sport offers to reach out to communities, target customers, have products endorsed or develop their brand through association. 

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Strategic Marketing Services

We have a range of expertise in Trade Sales and Marketing, Mobile Content Marketing, Viral and Method Marketing.