Business of Sport Services
Sport in Ireland is being commercialised like never before. From professional rugby to amateur gaelic games, Corporate Ireland is capitalising on the opportunities that sport offers to reach out to communities, target customers, have products endorsed or develop their brand through association.
There are examples everywhere from the Guinness All-Ireland Hurling Championship, to the AIB Club Championships, the eircom league and right through to the Nissan Irish Golf Open.
The findings from the October 2005 ESRI report on the value of sport in Ireland provides further evidence as to why Sport has become such a popular stomping ground with some 400,000 volunteers involved in Irish Sport each year.
We specialise in the provision of the following sports marketing services:
Commercialising Sports Organisations
We provide a range of strategic marketing and consulting services to sporting bodies focussing on commercialising and maximising revenue opportunities. We focus on:
- Developing a product portfolio in terms of marketing communications, sponsorship and advertising mix
- Securing and maximising revenue, reach and activation targets from the sponsorship portfolio
- Leveraging the reach and realising the revenue potential of mobile marketing
- Developing a profile of the game and playing personnel
If you would like more information on this aspect of our service, please contact sports@byrneconroy.ie
Feasibility Studies
Sports Player Management
It is estimated that €75 million will be spent by leading Irish companies on Sports Sponsorship this year. In business and at corporate events, Irish athletes from all codes are imparting their knowledge and experience on the pursuit of excellence, success and winning in sport. Product endorsement advertising has also increased with sports drinks companies leading the way.
There can be no doubt that the explosion in popularity in terms of TV audiences, match attendances and corporate sponsors has positioned gaelic games at the fore-front of this movement. The players representing counties all over the country stand for excellence, commitment, drive, ambition and success. These are ideal attributes that any corporate brand would wish to be associated with.
Our services
We can assist and advise commercial clients and brands by:
- Providing access directly to players for commercial work
- Facilitating and managing the commercial terms
- Activating and managing promotional, marketing or advertising events
As official sports player managers we can assist players by:
- Providing advice and commercial expertise in negotiating with potential corporate clients on marketing and sponsorship endorsements
- Actively seeking commercial opportunities that fit with the player(s) and the commercial client
- Providing personal development training and career planning advice
Currently, we represent Jamesie O’Connor (Former Clare Senior Hurler and All Ireland medal winner) and (Clare Senior Hurler and All Ireland medal winner).
Our services
Retail Location Services
The landscape of Irish retailing is changing dramatically. Cities and towns around the country have been transformed in recent times with the emergence of out of town retail parks and malls.
Strategic Consulting Services
Our strategic consulting services are designed to assist your organisation to put the right business ideas into action.
The Business of Sport Services
Sport in Ireland is being commercialised like never before. Corporate Ireland is capitalising on the opportunities that sport offers to reach out to communities, target customers, have products endorsed or develop their brand through association.
Strategic Marketing Services
We have a range of expertise in Trade Sales and Marketing, Mobile Content Marketing, Viral and Method Marketing.




